What would it mean for your business if your customers felt so connected to your brand that they not only favor you when they make buying decisions and engage with you, on social media, for instance…but would be ready to defend you, without being prompted, if you were to make a mistake?
Think about a certain coffee company from my hometown of Seattle that was in the news recently. Imagine if their customer base had felt that the incident in Philadelphia was representative of the company’s attitude and operations rather than an anomaly. Imagine the dialog that could have created.
Or, think about some of brands whose most devoted fans are a living, breathing part of their marketing…
Coca Cola’s Happiness Machine… the Dove Real Beauty campaign… Harley Davidson…but also the local restaurant or retail shop or drycleaner or dentist that always seems to go the extra mile.
Do you know the Cards Against Humanity story?
In this webinar, my friend Barney Brown and I talk strategies for connecting with your customers with powerful communication – find out how you can use intentional language to attract, convert, and retain customers, and walk away with a few ideas on how to turn your best customers into your biggest fans.
Click on the link below to register for FREE ON-DEMAND access to the webinar today!