Love & Profit: 10 Ways to Transform Customers into Lustomers

Love & Profit: 10 Ways to Transform Customers into Lustomers

5 Lustomer™ tips for 2022

5 Lustomer™ tips for 2022

Do a quick search and you’ll see that “The Year of the Customer” was declared for 2020, 2021, and now again for 2022. So I may not be going out on a limb here, but…you’ll never be out of step if you focus on turning your customers into Lustomers™,  or those...
4 steps to engage and delight with stories

4 steps to engage and delight with stories

What is it about a good story? “Storytelling” is now enough of a business buzzword that it risks becoming cliche, but it’s a cliche for a reason–it’s true. Don’t tell me the moon is shining. Show me the glint of light on broken glass. –Anton Chekov...
Want a customer-first culture? Here’s where to start

Want a customer-first culture? Here’s where to start

“It starts at the top.” That’s a common phrase we’ve all heard in relation to an organization’s culture. But implementing any type of change in company culture isn’t always easy. In my last post, I discussed the 3 C’s of a customer-first organization: communication,...