by Bryan Rutberg | Mar 28, 2022 | Insights
The world today is a customer service nightmare. Supply chains are strained, even interrupted, causing product shortages and delivery delays. Patience wears thin in even the most understanding customer relationships. Empathy and compassion are always important...
by Bryan Rutberg | Mar 10, 2022 | Insights
Years ago in Westwood, California, a mother and daughter owned a retail store that sold personalized gifts. Customers could purchase gifts and jewelry that could be made unique and more meaningful with the simple addition of a name, date, or even color scheme. Before...
by Bryan Rutberg | Feb 24, 2022 | Insights
Turning customers into Lustomers™️, building a relationship that’s loyal and lasts, is more challenging in a technology-first world. The number of choices available for any one product or service makes it easier for customers to switch providers without...
by Bryan Rutberg | Feb 2, 2022 | Insights
It probably has not escaped your notice that Valentine’s Day is approaching. Hearts, candies, lace…so let’s talk about love. What’s love, after all? When you feel “love love,” you want to make the other person is happy and be happy alongside them. You aim to build a...
by Bryan Rutberg | Jan 20, 2022 | Insights
It’s one thing to bring a potential customer “in the door,” but transforming them from a potential customer into a LustomerTM (Lustomer = a customer who wants your success because you help them succeed) is a whole different ball game. While your marketing, branding,...
by Bryan Rutberg | Jan 7, 2022 | Insights
Do a quick search and you’ll see that “The Year of the Customer” was declared for 2020, 2021, and now again for 2022. So I may not be going out on a limb here, but…you’ll never be out of step if you focus on turning your customers into Lustomers™, or those...
