Love & Profit: 10 Ways to Transform Customers into Lustomers

Love & Profit: 10 Ways to Transform Customers into Lustomers

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5 Lustomer™ tips for 2022

5 Lustomer™ tips for 2022

Do a quick search and you’ll see that “The Year of the Customer” was declared for 2020, 2021, and now again for 2022. So I may not be going out on a limb here, but…you’ll never be out of step if you focus on turning your customers into Lustomers™,  or those...

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4 steps to engage and delight with stories

4 steps to engage and delight with stories

What is it about a good story? “Storytelling” is now enough of a business buzzword that it risks becoming cliche, but it’s a cliche for a reason--it’s true. Don’t tell me the moon is shining. Show me the glint of light on broken glass. --Anton Chekov Storytelling...

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Personal selling in a virtual world

Personal selling in a virtual world

Is meeting customers face-to-face feeling like a thing of the past, amidst video calls, emails, and texts? How can you build a relationship with a customer or prospect, when it’s less likely you can meet at their office or take them to lunch? How can you still build...

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Put Empathy in Your Customer Journeys

Put Empathy in Your Customer Journeys

Customer ❤️ can start before potential customers even speak with someone at your organization. Digital transformation has changed how customers interact with a business, and can even fully replace human interaction, even in business-to-business (B2B)...

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Quick Tips for Electronic Meetings

Quick Tips for Electronic Meetings

It looks like knowledge workers are going to continue conducting meetings via electronics for the foreseeable future. Whether it’s a personal choice to limit exposure or avoid a commute, driven by employer decisions to delay office openings, or by government mandate,...

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