Blog
Customer Connection Strategies: webinar hosted by WorkCast featuring Bryan Rutberg of 3C Comms
Learn strategies to attract, convert, and retain customers with insights and tips for connected communications for your business. Details below... What would it mean for your business if your customers felt so connected to your brand that they not only favor you when...
Your Brain on Good Communication : Why Stories “Stick”
Before you read on, check yourself with these three questions – What makes a message easy to understand? What makes a message memorable? What makes a message effective at helping you achieve your objectives? “Storytelling” is the buzzword of the decade for...
Word Choice Wednesday : Regatta
Another great example of how metaphors can be used to make a connection…
What is Executive Presence, and Why Do You Need It?
Manners maketh man. And woman. Dress for success. (Corollary – dress for the job you want, not the job you have.) Stand up straight. And so on. It’s everything your parents ever told you about making a good impression (probably including the clean underwear part,...
What Does It Mean to be “Audience-focused and Benefit-led”?
In this short video, Bryan tackles one of 3C's hallmark philosophies...
Event Recap: ProDev Day May 2018 at ATLAS Workbase ft. 1Million Cups and 3C Comms
As a small agency, we have to be very strategic about where we invest our time. As individuals, we have a shared passion for wanting to develop others, as well as give back to our local communities. Our new partnership with ProDev has given us the opportunity to do...
Word Choice Wednesday : Altitude
This metaphor will help you determine what level of detail to share with your audience...
Word Choice Wednesday : On Behalf of or In Regard To
If it’s been awhile since you’ve studied prepositional phrases, you’ll want to see how you can avoid this mistake...
From the Field: How Direct Sales Builds Interpersonal Skills
You know those people who stop you in the store to sell you a product that’s not normally carried on their shelves? That was me. Hundreds of interactions a day in multiple markets over the span of a year… let’s just say I’ve seen as close to “it all” as one person...
The Messaging Framework: Your Go-to Resource for Creating Powerful Stories for Your Business
In which Bryan talks through a fun example of a Messaging Framework... A Messaging Framework is a tool that helps you record and visualize ways of communicating with your organization’s target audience(s). It has two primary benefits: 1) It helps you map your...