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What’s Sexy about Business Writing?

What’s Sexy about Business Writing?

Good business writing is seductive. It pleases the eye. It begins by hinting at something good to come, then strategically draws the reader to the parts that most need attention. Good writing is clear about what it wants; it makes offers and demands. It is attentive...

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This Time It’s Personal

This Time It’s Personal

Remember the British politician whose kids barged into his study while he was on a video interview with the BBC? Try not to laugh when his daughter marches in like she owns the place. And that was *before* the pandemic when we’ve all risked—or welcomed—blending our...

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Opening Possibilities

Opening Possibilities

Last week, Sharon and I were watching a rom-com to unwind after a long workday. The hapless lead, eyeing an attractive target across the room at a party, fumbled the pickup line. “Is that your opening?” was the scornful reply from the object of the poorly-delivered...

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Tips for Communicating with Press or Analysts

Tips for Communicating with Press or Analysts

In the words often attributed to (apparently wrongly) to U.S. President Harry Truman, “If you want a friend [in Washington], get a dog.” If Give ’Em Hell Harry ever said that, in my imagination he was thinking at least in part about the press. And of course, with 24/7...

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