Blog

Good business writing is seductive. It pleases the eye. It begins by hinting at something good to come, then strategically draws the reader to the parts that most need attention. Good writing is clear about what it wants; it makes offers and demands. It is attentive...

Remember the British politician whose kids barged into his study while he was on a video interview with the BBC? Try not to laugh when his daughter marches in like she owns the place. And that was *before* the pandemic when we’ve all risked—or welcomed—blending our...

Last week, Sharon and I were watching a rom-com to unwind after a long workday. The hapless lead, eyeing an attractive target across the room at a party, fumbled the pickup line. “Is that your opening?” was the scornful reply from the object of the poorly-delivered...

Last week, I had the great pleasure of attending the SPU 2019 Downtown Business Breakfast with several clients and colleagues. We heard from successful entrepreneur and investor, Guy Kawasaki about how to breakthrough in the tech revolution. He worked on the original...

Have you ever asked someone a simple question and received a long, drawn-out answer? Did you feel your eyes glaze over at about 20 seconds in? Perhaps you’ve opened an email and decided not to read it because it was too long. How many social media videos do you watch...

When customers are actively trying to avoid marketing messages, what does it take to break through the clutter, capture their attention, and inspire them to engage with your brand? Communication expert and founder of 3C Comms, Bryan Rutberg, and Barney Brown,...

Before you read on, check yourself with these three questions – What makes a message easy to understand? What makes a message memorable? What makes a message effective at helping you achieve your objectives? “Storytelling” is the buzzword of the decade for...