Blog
Event Recap: ProDev Day May 2018 at ATLAS Workbase ft. 1Million Cups and 3C Comms
As a small agency, we have to be very strategic about where we invest our time. As individuals, we have a shared passion for wanting to develop others, as well as give back to our local communities. Our new partnership with ProDev has given us the opportunity to do...
Word Choice Wednesday : Altitude
This metaphor will help you determine what level of detail to share with your audience...
Word Choice Wednesday : On Behalf of or In Regard To
If it’s been awhile since you’ve studied prepositional phrases, you’ll want to see how you can avoid this mistake...
From the Field: How Direct Sales Builds Interpersonal Skills
You know those people who stop you in the store to sell you a product that’s not normally carried on their shelves? That was me. Hundreds of interactions a day in multiple markets over the span of a year… let’s just say I’ve seen as close to “it all” as one person...
The Messaging Framework: Your Go-to Resource for Creating Powerful Stories for Your Business
In which Bryan talks through a fun example of a Messaging Framework... A Messaging Framework is a tool that helps you record and visualize ways of communicating with your organization’s target audience(s). It has two primary benefits: 1) It helps you map your...
Communicating Criticism to Drive Positive Business Impact
Everyone has a different leadership style, and you can find various perspectives on when and with whom you should use these styles. Often leadership comes down to relationship management and communication. How do you address a problem by delivering your feedback in a...
Word Choice Wednesday : Need vs. Want
Sales tip: Use "need" instead of "want" when closing.
From the Founder: What Kind of Leader Are You?
Are you a professor, an inspirer, or both? It’s an occupational hazard. As a teacher of public speaking skills, I am a distracted audience member. Whether the speaker is great and really holding the audience, or less-than and struggling (whether aware of it or not), I...
Word Choice Wednesday : Anyways…
In this episode, Christina calls herself out for incorrectly using “anyways.”
What’s Your Strategy for Connecting with Customers?
Amazing things happen when customers feel connected to your brand: Sales and customer acquisition costs decrease Customer Lifetime Value grows Your business messages become part of everyday conversation Success has a story – what’s yours? Build strong connections for...