Blog

There are eternal truths about employee ❤️ , things have always been true and are magnified now, during this so-called Great Resignation. The first is that employees don’t leave jobs — they leave managers. The second takes this idea a bit further and...

The world today is a customer service nightmare. Supply chains are strained, even interrupted, causing product shortages and delivery delays. Patience wears thin in even the most understanding customer relationships.  Empathy and compassion are always important...

Years ago in Westwood, California, a mother and daughter owned a retail store that sold personalized gifts. Customers could purchase gifts and jewelry that could be made unique and more meaningful with the simple addition of a name, date, or even color scheme. Before...

Turning customers into Lustomers™️, building a relationship that’s loyal and lasts, is more challenging in a technology-first world. The number of choices available for any one product or service makes it easier for customers to switch providers without...

It probably has not escaped your notice that Valentine’s Day is approaching. Hearts, candies, lace…so let’s talk about love. What’s love, after all? When you feel “love love,” you want to make the other person is happy and be happy alongside them. You aim to build a...

It’s one thing to bring a potential customer “in the door,” but transforming them from a potential customer into a LustomerTM (Lustomer = a customer who wants your success because you help them succeed) is a whole different ball game. While your marketing, branding,...

Do a quick search and you’ll see that “The Year of the Customer” was declared for 2020, 2021, and now again for 2022. So I may not be going out on a limb here, but…you’ll never be out of step if you focus on turning your customers into Lustomers™,  or those...

Why are some brands so much more popular than others, part of the zeitgeist rather than “just another company?” Whether it’s a shoe company, a clothing designer, or even a fast-food chain, there is a reason behind consumer preferences. While quality and taste may have...

No business can last without customers, and investing time and energy to ensure your customers feel ❤️ generates sales and increases loyalty.  What’s often overlooked when companies aim to build excellent customer experiences? That customer...

What is it about a good story? “Storytelling” is now enough of a business buzzword that it risks becoming cliche, but it’s a cliche for a reason--it’s true. Don’t tell me the moon is shining. Show me the glint of light on broken glass. --Anton Chekov Storytelling...