Blog
Tips for Communicating with Press or Analysts
In the words often attributed to (apparently wrongly) to U.S. President Harry Truman, “If you want a friend [in Washington], get a dog.” If Give ’Em Hell Harry ever said that, in my imagination he was thinking at least in part about the press. And of course, with 24/7...
Insights: Guy Kawasaki – Leading Through the Tech Revolution
Last week, I had the great pleasure of attending the SPU 2019 Downtown Business Breakfast with several clients and colleagues. We heard from successful entrepreneur and investor, Guy Kawasaki about how to breakthrough in the tech revolution. He worked on the original...
Word Choice Wednesday : Irrespective vs. Regardless
On the 15th episode of Word Choice Wednesday, we’re going back to the original model this week: comparing synonyms. This time we are looking at the words irrespective versus regardless. We are not touching “irregardless;” it is a real word, but chances are you are...
An economy of words: the secret to preventing eyes from glazing over
Have you ever asked someone a simple question and received a long, drawn-out answer? Did you feel your eyes glaze over at about 20 seconds in? Perhaps you’ve opened an email and decided not to read it because it was too long. How many social media videos do you watch...
Cutting through the clutter: communication strategies for connecting with customers
When customers are actively trying to avoid marketing messages, what does it take to break through the clutter, capture their attention, and inspire them to engage with your brand? Communication expert and founder of 3C Comms, Bryan Rutberg, and Barney Brown,...
Customer Connection Strategies: webinar hosted by WorkCast featuring Bryan Rutberg of 3C Comms
Learn strategies to attract, convert, and retain customers with insights and tips for connected communications for your business. Details below... What would it mean for your business if your customers felt so connected to your brand that they not only favor you when...
Your Brain on Good Communication : Why Stories “Stick”
Before you read on, check yourself with these three questions – What makes a message easy to understand? What makes a message memorable? What makes a message effective at helping you achieve your objectives? “Storytelling” is the buzzword of the decade for...
Word Choice Wednesday : Regatta
Another great example of how metaphors can be used to make a connection…
What is Executive Presence, and Why Do You Need It?
Manners maketh man. And woman. Dress for success. (Corollary – dress for the job you want, not the job you have.) Stand up straight. And so on. It’s everything your parents ever told you about making a good impression (probably including the clean underwear part,...
What Does It Mean to be “Audience-focused and Benefit-led”?
In this short video, Bryan tackles one of 3C's hallmark philosophies...