by Bryan Rutberg | Feb 2, 2022 | Insights
It probably has not escaped your notice that Valentine’s Day is approaching. Hearts, candies, lace…so let’s talk about love. What’s love, after all? When you feel “love love,” you want to make the other person is happy and be happy alongside them. You aim to build a...
by Bryan Rutberg | Jan 20, 2022 | Insights
It’s one thing to bring a potential customer “in the door,” but transforming them from a potential customer into a LustomerTM (Lustomer = a customer who wants your success because you help them succeed) is a whole different ball game. While your marketing, branding,...
by Bryan Rutberg | Jan 7, 2022 | Insights
Do a quick search and you’ll see that “The Year of the Customer” was declared for 2020, 2021, and now again for 2022. So I may not be going out on a limb here, but…you’ll never be out of step if you focus on turning your customers into Lustomers™, or those...
by Bryan Rutberg | Dec 15, 2021 | Insights
Why are some brands so much more popular than others, part of the zeitgeist rather than “just another company?” Whether it’s a shoe company, a clothing designer, or even a fast-food chain, there is a reason behind consumer preferences. While quality and taste may have...
by Bryan Rutberg | Dec 1, 2021 | Insights
No business can last without customers, and investing time and energy to ensure your customers feel ❤️ generates sales and increases loyalty. What’s often overlooked when companies aim to build excellent customer experiences? That customer...
