Love & Profit: 10 Ways to Transform Customers into Lustomers

Love & Profit: 10 Ways to Transform Customers into Lustomers

Get more Lovin’

Stop the Churn. Increase the  

3CC – The Customer Connection Company – delivers the right combination of a communications firm and a laser-focused customer advocate. We help brands communicate effectively and build the right programs and culture to win more deals, get more referrals, and turn customers into fans. 

The relationship between brand and customer is built on three pillars—

  • Communications to capture interest, make offers, and stay connected across all touchpoints along the customer journey.
  • Programs to build trust and deliver value above and beyond your product or service.
  • Culture that intentionally seeks customer input and acts on it.


We’ll work together to find the right words that will reach your customers intellectually and emotionally, build your team’s communications skills. We’ll develop programs to delight your customers, deliver value, and earn you the rewards of their loyalty.

We will show you how to apply the same principles to build great relationships with employees, partners, investors, donors and volunteers. Who is in your key audience? 

Your customer base is an untapped goldmine and your promise of future success—when you prioritize those relationships and your whole team can tell their stories, there’s even more gold.  

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Boost Customer Lifetime Value and Satisfaction

Get more customer input •

Start loyalty and listening programs 

Download the 3C story

We’ll also share our latest articles, videos, and tips on communications and customer closeness with you, once or twice a month. We won’t spam and you can unsubscribe at any time.

Our Work

3C works with executives, communicators, sales and marketing teams, event professionals, and customer support organizations throughout North America. Organizations we have proudly served include—

How 3C Builds Customer Connection

Download our case study. Share your contact information and we’ll send you all the details. 

Blackbaud Software (BLKB) had great product updates to introduce at their 2019 annual user conference, bbcon. Rich capabilities gave their nonprofit customers new ways to manage donors and enhance fundraising results in a crowded, noisy market. Their presentations had to be laser-focused on customer needs, with crisp and effective delivery from product specialists to senior executives.

Meet Bryan

Bryan Rutberg helps leaders and their organizations build productive relationships with their key audiences—customers and also employees, partners, donors, volunteers, and more. He positions brands, products and services, people, and initiatives to drive emotion and action, delivering value and growth across organizations.

In the capstone roles of his corporate career at Hewlett-Packard, McKinsey & Company, and Microsoft, Rutberg helped Microsoft build world-class relationships with customers as Director of Microsoft’s award-winning Executive Briefing Center, and served as Speechwriter and Executive Communications Director for the Microsoft Corporate VP responsible for global customer support. 

Since entering consulting in 2011, Bryan has worked with leaders and their organizations to build stronger, more profitable, and more productive customer-focused organizations. His keynote program, “Do Your Customers You Enough?” and his business communications workshops open the door to the right communications, programs, and culture to drive higher customer lifetime value (CLV) and customer satisfaction, along with increased referrals, referenceability, and tactics to bring the voice of the customer into planning and strategy.

Words and language have always been Bryan’s passion. He earned his bachelor’s degree in English Literature at Georgetown University, and an MBA with a Marketing concentration at the Kenan-Flagler School at UNC, Chapel Hill. He has earned a certificate in Customer Loyalty Programs from Northwestern University’s Kellogg School of Management. 

Bryan is one of the world’s happiest people, living with his wife Sharon, their dog Raven, and their urban flock of chickens in Seattle’s Queen Anne neighborhood, glad their grown children have remained nearby in the beautiful Pacific Northwest.  He serves on and has chaired nonprofit boards and enjoys fundraising. Bryan is a wanna-be ski bum in the winter and delights in driving his 20-year-old convertible on long sunny days during Seattle summers. He wishes he knew more about whiskey and gets lost in great fiction when he’s reading for pleasure.