Love & Profit: 10 Ways to Transform Customers into Lustomers

Love & Profit: 10 Ways to Transform Customers into Lustomers

Increase Customer Lifetime Value. Decrease Churn. Increase Referrals.

Customers who love your brand, your products, and your people will:

  • Buy more
  • Buy more often 
  • Stay with you longer. 

They’re a secret weapon for referrals, references, and recommendations.

Loyal customers are 80% more likely to choose your brand again, and twice as likely to recommend you to friends and colleagues.

Build relationships that are more profitable and last longer with great communications and targeted programs geared to win with your greatest asset, your customers.

Why It Matters


The right communications, programs, and culture can drive customer love.

Find your path to more revenue, higher retention, and more satisfied customers.


Motivate and inspire with memorable stories and practical advice

Training and Coaching

Workshops and executive coaching to make every customer contact count


Maximize results at every customer touchpoint with custom-tailored programs and events

About the company

Bring more into the world, one customer relationship at a time.

You work too hard at customer acquisition to accept churn. Turn your customers into repeat customers…regular customers…loyal customers.

3C help brands communicate effectively and build the right programs to win more deals, get more referrals, and engage to create fans and advocates.

Our keynote, training, and consulting content comes from Bryan’s 20-year corporate career managing customer and partner relationships, topped off by running Microsoft’s award-winning Executive Briefing Program and serving as executive speechwriter for the company’s head of Global Customer Support.

3C Communications is the Customer Connection Company. Leaders and their organizations connect with us to connect with their most important audiences—customers, partners, employees, investors, members, donors, and volunteers.

How 3C Builds Customer Connection

Download our case study. Share your contact information and we’ll send you all the details. 

Blackbaud Software (BLKB) had great product updates to introduce at their 2019 annual user conference, bbcon. Rich capabilities gave their nonprofit customers new ways to manage donors and enhance fundraising results in a crowded, noisy market. Their presentations had to be laser-focused on customer needs, with crisp and effective delivery from product specialists to senior executives.